How did the local community and kayakers react to the expansion of the Kaunertal hydropower plant?
[Marieke] TIWAG's strategy for limiting opposition to the expansion project comprises two things: (1) publish as little as possible about the plans and (2) keep repeating that the project is "green energy" to produce electricity "for the Tyroleans" and that there is "no alternative" due to climate change.
When we started campaigning about 3 years ago, almost nobody in Tyrol was aware of the project. When we tried to explain all the negative impacts, people were skeptical because they saw "no alternative". That's why we produced a
documentary film - “Bis zum letzten Tropfen - Tirol und die Wasserkraft” (translated to Down To The Last Drop - Tyrol And Its Hydropower) - about the project and organized screenings all over Tyrol.
The film was a game-changer. Through the film, we managed to get a lot of media coverage in Tyrol and now the expansion project is more widely known. And more importantly, the locals in the affected valleys started to raise their voices, form new initiatives, and openly protest the project.
The kayakers' reaction was different. A lot of kayakers are familiar with the threats of hydropower. These projects don't only affect river ecosystems or the local water security, but also the kayakers' playgrounds. So many understood immediately that “the Ötz” needed help.